Do people interact with Websites the same way they interact with employees in a store? The New York Times thinks so. Corporate websites aren’t TV ads or applications. Spinning logos, empty slogans, and “big photos of smiling people … completely fail on the Web,” said Jakob Nielsen. What works? Whatever makes your company easy to do business with. (I don’t know how long The Times keeps printable pages free for readers, so spy this while you can.)
