Read this article, "Prime-Time Porn," from Business 2.0. Look at the second picture from the top. Study the smirk of the porn industry's top star, then tell me she isn't thinking, "I am ever so slightly bemused by men and their ability to rationalize raw lust." The work of author Paul Keegan and photographer Timothy Greenfield-Sanders (who must have worked overtime to get the facts and lighting just right) now constitues magazine's number-one emailed article. Business 2.0 even watermarked the ample examples of cleavage. We men are so transparent.