In an extreme makeover of Burger King's "Have It Your Way" campaigns, Miami's Crispin Porter + Bogusky -- advertising's ""agency of the moment" -- brings us Subservient Chicken, an enslaved a chicken ready to do your bidding over the web. Type "flap your wings" in a text box and the chicken flaps his wings as instructed. Type "build a fort" and he builds a fort with couch cushions. Type "masturbate" or "grab your crotch like Michael Jackson" and he ... well, he does it. Never mind the chicken is a human dressed in a rooster costume or the site isn't live (it's Flash vignettes activated by keywords), "have it your way" was never so naughty ... or so viral. Webloggers sent the site to number 19 on DayPop's Top 40 while Wiredwriter Xeni Jardin has collected the URLs for a few dozen other tricks. Our office was abuzz as employees fell over themselves to show it to coworkers. Hot agencies flame up and out, but CPB keeps the heat on riviting customers' attention with guerrilla tactics, unconventional uses of media, and holistic marketing strategies that tie together everything from product design to packaging to event marketing to stuff that can't even be categorized. "Anything and everything is an ad," says CPB's 40-year-old creative director, Alex Bogusky. TV commercials are 50 years old. I can't even imagine what this will be like in five.
