I wrote three paragraphs on keeping design as simple as possible before realizing that it was three paragraphs too long. Instead, here are four tenents from M.I.T. professor John Maeda:
- Heed cultural patterns. The iPod, for instance, succeeded not just because of its sleek form, but because, in conjunction with iTunes, it solved so many of the problems of buying and storing music.
- Be transparent. People like to have a mental model of how things work.
- Edit. Simplicity hinges as much on cutting nonessential features as on adding helpful ones, the Newton MessagePad and the Palm Pilot being prime examples.
- Prototype. Push beyond proof-of-technology demos and build prototypes that people can interact with.
(via Signal vs. Noise)